5 Common Mistakes to Avoid When Applying for a Career in Tech Sales

Aspiring to become an SDR in tech sales? It's an exciting and rewarding path, but many candidates make common mistakes during the application process. Here are five key mistakes to avoid to increase your chances of landing that first SDR role.

1. Not Understanding the SDR Role

SDRs are the frontlines of the sales team, focusing on prospecting, qualifying leads, and setting up meetings. A common mistake is applying without fully understanding what an SDR does.

How to avoid it: Research the role thoroughly. Understand that SDRs don’t close deals but create opportunities for account executives. KickstartCo’s program covers essential SDR skills, like prospecting and cold calling, to get you ready.

2. Ignoring the Customer's Needs

Tech sales is about solving problems, not just selling products. Many applicants focus too much on product features and miss out on demonstrating how their solutions benefit customers.

How to avoid it: Highlight how you can identify customer pain points and qualify leads based on those needs. KickstartCo prepares you to speak to customers' specific challenges and match the right solutions.

3. Underestimating Soft Skills

As an SDR, you'll spend a lot of time building relationships. Employers want to see that you have strong communication, empathy, and resilience—skills that can’t be learned from a textbook alone.

How to avoid it:Showcase your soft skills in your resume and during interviews. KickstartCo focuses on role-playing and mock calls to sharpen these skills.

4. Not Researching the Company

Hiring managers appreciate candidates who understand their company and its products. A generic application won’t make the cut.

How to avoid it: Before applying, research the company’s products, competitors, and target audience. This will help you tailor your application and stand out as someone ready to contribute. KickstartCo teaches industry research techniques to help you get ahead.

5. Sending a Generic Resume

Many applicants send the same resume for every job application, which can be a major red flag for hiring managers.

How to avoid it: Customize your resume for the SDR role by highlighting relevant skills like cold calling, CRM proficiency, and lead qualification. KickstartCo helps you optimize your resume and align it with industry expectations.

Conclusion:

To break into tech sales as an SDR, you need more than just enthusiasm—you need the right skills, preparation, and strategy. Avoid these mistakes, and you'll be well on your way to landing your first SDR role.

Ready to start? Kickstart your tech sales career with KickstartCo’s hands-on training and mentorship.